Miami's Power 96 Launches "HD2 Dance," An All-Music Channel In HD Radio™
MIAMI, Florida, July 25, 2005 – Power 96, WPOW-FM, a Beasley Broadcast Group, Inc. (Nasdaq: BBGI) station, today announced the availability of a new sister dance music station, HD-2, now broadcasting in crystal clear, high definition sound on WPOW-FM’s expanded HD Radio™ spectrum. HD-2 is Miami’s first multi-cast programming available through HD Radio technology.
The commercial-free, subscription-free, all music channel broadcasting 24 hours a day features the world’s best dance music including Tiesto, Juliet, Deep Dish, Chemical Brothers, 4 Strings, and dance remixes of the hottest Top 40 records. The new station, programmed by Power 96’s in-house music team and the music director from Radio 105 Network – Hit Italia, can be accessed with an HD Radio tuner by setting the tuner to “96.5 – HD-2.” Listeners who haven’t yet purchased a tuner will be able sample the new sound from the Power 96 web site, www.power96.com.
“Power 96 has always been on the cutting edge musically, and now we are broadcasting the first multicast HD Radio station airing in the Miami-Fort Lauderdale area, propelling us to the vanguard of this exciting new era in radio,” said Greg Reed, Vice President and General Manager of the station. “We are confident dance music fans throughout South Florida will find the CD-quality, commercial-free sound and unique content of this station a compelling draw.”
HD Radio is a new technology that enables AM and FM radio stations to broadcast their programs digitally, providing listeners with radically improved audio quality, better signal reception, song and artist information, as well as the ability to choose between different programming on the same channel. HD Radio tuners are available for purchase on the Internet or at leading consumer electronics retailers nationwide.
“Dance music has always been alive and well in Miami, and Power 96 is proud to crank it up a notch through the power of HD Radio technology,” said Ira Wolf, a.k.a. Tony the Tiger, Interim Program Director of WPOW-FM. “There has always been insatiable demand in Miami for pure dance music. Through this technology, we can slake that thirst through two separate, but kindred music stations that redefine Miami’s dance music experience.”
About Power 96 FM and the Beasley Broadcast Group
Power 96 (WPOW-FM) is Miami’s leader of contemporary music including CHR, hip-hop and reggae. Founded in 1961, Beasley Broadcast Group, Inc. is a radio broadcasting company that owns or operates 41 stations (26 FM and 15 AM) located in ten large- and mid-size markets in the United States. In addition to Power 96, Beasley owns 1470 WWNN-AM, 740 WSBR-AM, 99.9 KISS Country WKIS-FM, Sports Radio 560 WQAM-AM and 980 WHSR-AM in the Miami-Ft. Lauderdale listening area.
Note Regarding Forward-Looking Statements
Statements in this release that are “forward-looking statements” are based upon current expectations and assumptions, and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “intends”, “expects,” “expected,” “anticipates” or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in the Company’s reports filed with the Securities and Exchange Commission (SEC). Readers should note that these statements are subject to change and to inherent risks and uncertainties and may be impacted by several factors, including: economic and regulatory changes, the loss of key personnel, a downturn in the performance of our large-market radio stations, the Company’s substantial debt levels, and changes in the radio broadcast industry generally. The Company’s actual performance and results could differ materially because of these factors and other factors discussed in the “Management’s Discussion and Analysis of Results of Operations and Financial Condition” of our SEC filings, including but not limited to annual reports on Form 10-K or quarterly reports on Form 10-Q, copies of which can be obtained from the SEC, www.sec.gov, or our website, www.bbgi.com. These statements do not include the potential impact of any acquisitions or dispositions announced or completed after July 25, 2005. All information in this release is as of July 25, 2005, and the Company undertakes no obligation to update the information contained herein to actual results or changes to the Company’s expectations.
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