HD Radio Technology Now a Major Feature in the Auto Sector
HD Radio™ Technology is available or has been announced to be available on 28 different brands of new vehicles (Acura, Audi, Bently, BMW, Buick, Cadillac, Chevrolet, Ford, GMC, Hyundai, Jaguar, Kia, Land Rover, Lincoln, Mazda, Mercedes Benz, Mini, Porsche, Ram, Rolls Royce, Scion, SRT, Subaru, Tesla, Toyota, Volkswagen, and Volvo). These announcements represent 148 different vehicles with HD Radio Technology, a total of 74 which will come with HD Radio Technology as a standard feature during 2012.
Each year, millions of new vehicles hit the roads with HD Radio broadcasts entertaining consumers in their cars. Whether a new car buyer is interested in a Ford F-150 pick-up, a high performance Mustang, the luxury of a Mercedes E-Class, the satisfaction provided by the Chevrolet Enclave, the elegance of a Land Rover, the value of a Kia Sorrento, the confidence of a Ford Focus, the fun of a Scion tC, or any of the other 140+ choices; there is a vehicle equipped with HD Radio Technology for just about everyone.
Brands that offer or have publically announced plans to include factory installed HD Radio Technology are:
The new J.D. Power and Associates 2012 U.S. Automotive Emerging Technologies Study, declares HD Radio Technology to be the Number 1 emerging technology that consumers intend to buy when purchasing a new vehicle, based on estimated market price.
HD Radio Marketing Opportunity
Across the country, thousands of AM and FM stations are in the process of upgrading to digital HD Radio. And, the industry is backing its new programming with a massive multi-million dollar, multi-year radio marketing campaign. The HD Digital Radio Alliance, a joint initiative of leading radio broadcasters, is chartered to promote HD Radio to the car-buying consumer, and participating automotive manufacturers will reap the benefits. The Alliance is launching exciting radio campaigns to tell the HD Radio story and call out the car models that carry this hot new technology. Featuring free HD Radio reception can drive greater sales, awareness and customer loyalty.