Crutchfield® Turns Up the Volume on HD Digital Radio™
Charlottesville, VA (July 14, 2006) -- As HD Digital Radio™ increases in availability and popularity, consumer demand for HD Radio products continues to grow exponentially. Crutchfield, long known for offering its customers the very best in cutting-edge consumer electronics, is meeting this demand by providing a wide selection of the latest models of HD Digital Radio receivers. In its popular Big Summer Catalog, which arrived in customers' mailboxes this month and last, Crutchfield has dedicated space specifically to HD Digital Radio information, receivers, and installation utilities. The Big Summer Catalog is distributed nationally to consumers, many of whom pride themselves on having the latest and greatest audio technologies for their home and automobiles.
The Big Summer Catalog has long been one of Crutchfield's most popular publications. This year's catalog has over 148 pages of products and product information. Customers can use the catalog in conjunction with tools available on the Crutchfield Web site to find the best HD Radio receiver for their personal needs. The tools include Crutchfield's own, internally created product information guides and car fit databases. Using these tools enables Crutchfield customers to get the right product for them and be able to install and use the product in the quickest and easiest manner possible.
"Many of our customers are certified audiophiles," said Carl Mathews, senior director of merchandising for Crutchfield. "They are constantly seeking the best in sound quality, and we’re proud to be able to provide them with the newest way to get it – HD Digital Radio. We have units for home use, and for those seeking the ultimate in automotive radio, we are second to none in helping consumers get the HD Digital Radio experience into their cars. As high-quality HD Digital Radio continues to become available in more and more markets, we expect our customers to take full advantage of all of its benefits – amazing sound, exciting new programming and no subscription fees.
Crutchfield offers HD Digital Radio receivers from companies that include Kenwood, Alpine, Boston Acoustics, and JVC.
In addition, Crutchfield provides a free HD Radio learning center (available at http://www.crutchfield.com/hdradio), containing advice and answers to FAQs about HD Digital Radio, standard free lifetime toll-free support, comprehensive do-it-yourself installation guides, and access to the best-trained and knowledgeable sales advisors in the industry.
"We're thrilled to be featured in Crutchfield's Big Summer Catalog," said Peter Ferrara, C.E.O. of the HD Digital Radio Alliance, a national consortium of radio companies dedicated to accelerating the roll-out of HD digital radio. "Crutchfield’s powerful combination of a renowned in-home catalog, online support and comprehensive consumer education makes this retailer truly unique. Our retail partners are mission-critical to the successful roll-out of HD digital radio to consumers and we are grateful for Crutchfield’s support."
In addition to information in the Big Summer Catalog and the Crutchfield Web site, Crutchfield Sales Advisors are available 8 a.m. - midnight, Eastern time, to answer any questions and provide assistance in English and Spanish.
About Crutchfield Corporation
Crutchfield Corporation, which celebrated its 32nd anniversary in 2006, is the nation's first integrated marketer (catalog, call center, and Internet) of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning several awards for quality, design, and usefulness. Crutchfield’s Sales and Technical Advisors, the core of Crutchfield’s commitment to superior customer service, are noted for their high integrity, product expertise, and technical support. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only three retailers to have won BizRate’s coveted "Circle of Excellence" award six times.####
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Bridgette King, Crutchfield Public Relations
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