HD Radio™ Momentum Accelerates with Debut on QVC
Orlando, Florida (September 19, 2007) – The HD Digital Radio Alliance, a joint initiative of leading broadcasters to accelerate the rollout of HD Digital Radio, announced today that three popular HD Radio receivermodels will premiere on QVC, Wednesday, September 26 at 10 PM (ET).
The QVC show will feature state-of-the-art HD Radio receivers to suit a variety of styles and budgets, including: the I-Sonic® Audio Entertainment System from the premium sound system brand Polk Audio, which includes a DVD/CD player as well as HD Radio reception technology (QVC Item #E01896); the HD Pulse HD Radio Tabletop Clock Radio from Visteon, which will be available with a natural cherry finish cabinet (QVC Item #E04071) or contemporary black cabinet (QVC Item #E04073); and the affordable Radiosophy™ HD 100 Receiver (QVC Item #E04093).
In conjunction with the QVC offer, the HD Digital Radio Alliance will promote the upcoming HD Radio show on QVC with a national radio advertising campaign reaching 100 markets.
“We are enthusiastic about introducing our customers to the leading edge of digital audio entertainment,” said Mary Campbell, QVC’s senior vice president of merchandising. “The QVC broadcast will be an opportunity for consumers to learn about the technology and purchase products easily.”
“QVC provides a unique retail at-home environment that is ideal for helping even more consumers discover the cool new content and crystal clear sound provided by HD Digital Radio,” said Peter Ferrara, president and CEO of the HD Digital Radio Alliance. “When QVC shoppers see the wide variety of stylish HD Radio receivers and discover the benefits, they are going to want to experience the digital upgrade immediately.”
About HD Radio Broadcasting
HD Radio broadcasting is sweeping the country, available to over 80 percent of the population. More than 1,500 AM/FM stations are currently offering subscription free digital content, including more than 600 HD2 multicast stations offering unique formats and content. All a consumer needs is a new HD Radio receiver; the content is free. The radios are priced for everyone from under $100 from major mass-market retailers across the U.S. Virtually everyone can experience the crystal-clear digital sound on AM and FM as well as the broadcast-exclusive new FM channels. For a full list of HD Radio stations in your community, please visit http://www.hdradio.com.
About The HD Digital Radio Alliance
The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD Digital Radio. Current members include major radio groups and independent station owners: Beasley Broadcast Group, Bonneville International, CBS Radio, Citadel Broadcasting / ABC Radio, Clear Channel Radio, Emmis Communications, Entercom, Greater Media and WBEB Philadelphia. For more information on HD Digital Radio, visit www.hdradio.com
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 21-year history.
|QVC contact:||HD Radio contact:||HD Digital Radio Alliance contact:|
|Tara Hunter||Vicki Stearn||Scott Cianciulli / Jeanne-Marie Baron|
|484-701-8163||443-539-4345||Brainerd Communicators, Inc.|
HD Radio™, HD Digital Radio™ and the HD Radio logos are proprietary trademarks of iBiquity Digital Corp. Other product and company names may be trademarks of their respective companies.
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