Images Come to Broadcast Radio Via HD Radio™ Technology
Tuesday, September 28, 2010 – Columbia, MD. iBiquity Digital Corp., the developer of HD Radio Technology, announced today the launch of its newest advanced service, Artist Experience. Designed to add visual entertainment to the digital audio and data services HD Radio Technology already delivers, the feature will appear at retail on the first consumer device beginning October, 2010.
Bob Struble, CEO of iBiquity characterized Artist Experience as “The next major step for broadcasters to enhance their listeners’ experience. As visual, audio and textual information all converge on the devices people enjoy, it is important for broadcast radio to reflect the expectations consumers have. Artist Experience will not only deliver album cover artwork, but will also integrate in unique images related to the songs being played and creative station promotions. We believe this an important aspect for broadcasters and fits nicely with other infotainment features enabled by HD Radio Technology, such as iTunes Tagging, real-time traffic and Journaline; which are all in the market and widely available today.”
New revenue and promotional opportunity for broadcasters
Mr. Struble added that the infrastructure for Artist Experience will also enable broadcasters to sell advertising images synced to traditional audio advertisements. “To enhance the traditional audio advertisement with product images as well as calls to action such as 1-800 numbers and web addresses will create better advertiser ROI and enable stations to increase their CPMs.”
Artist Experience will be demonstrated on mass produced devices at this week’s Radio Show in Washington, DC. Visit the iBiquity Digital/HD Radio booth in the convention hall to learn more.
iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio™ Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new FM channels through multicasting, crystal-clear sound and data services on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit http://www.hdradio.com and http://www.ibiquity.com.
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