J.D. Power And Associates Study Ranks HD Radio™ Technology #1 Emerging Technology For New Car Buyers

 Majority of respondents intend to purchase HD Radio Technology when buying a new vehicle.

J.D. Power and Associates, the highly respected and influential market research firm, has released the new Emerging Technologies Study. HD Radio Technology is ranked the #1 most likely emerging technology consumers will buy when purchasing a new vehicle.

The new study, released April 26, asks consumers their level of interest to purchase a diverse array of features when buying vehicles. Features such as internet connectivity, LED lights, crash mitigation systems, HD Radio receivers, music cloud storage, and other new products/services are measured.

HD Radio received the highest response rate measuring intent to purchase when market price was known. 52% of consumers responding that they “definitely would” or “probably would” purchase their next vehicle with HD Radio Technology, assuming a market price of $100. Intent to purchase HD Radio Technology was also high with a 59% majority indicating they wanted HD Radio Technology in their next car before price was considered.

Robert Struble, President & CEO of HD Radio technology developer iBiquity Digital Corp., commented on the implications of the survey findings. ”The J.D. Power results show that digital technologies are increasingly popular with drivers, and the HD Radio Technology, as the most popular emerging technology, will keep AM/FM competitive in the digital dashboard.”

The 2012 U.S. Automotive Emerging Technologies Study is based on responses from more than 17,400 vehicle owners. The study was fielded in March of 2012 and includes 23 primary technologies, each with related secondary technologies. The Official JD Power and Associates Emerging Automotive Technologies Press Releases can be found at the following link:

http://www.jdpower.com/content/press-release/gGOwCnW/2012-u-s-automotive-emerging-technologies-study.htm

About J.D. Power and Associates: The Voice of the Customer
J.D. Power and Associates is a global marketing information services company operating in key business sectors across a variety of industries, providing customer satisfaction research, market research, automotive forecasting, social media research, and performance improvement programs. Established in 1968, J.D. Power and Associates has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product quality, customer satisfaction, and tracking research available today. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of the McGraw-Hill Companies

About iBiquity Digital Corporation
iBiquity Digital Corporation is the developer of HD Radio™ Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For more information, please visit http://www.hdradio.com and http://www.ibiquity.com.

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For more information, contact:
Steve Baldacci 
Senior VP Marketing 
iBiquity Digital Corporation 
443-539-4340 
baldacci@ibiquity.com

James DeRidder
Director, OEM Marketing
iBiquity Digital Corporation 
248-537-3267
deridder@ibiquity.com

Note to editors: “HD Radio” and the “HD Radio” logo are proprietary trademarks of iBiquity Digital Corp. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.

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